Coke Studios was a campaign by Coca-Cola that sought to create a space for Generation Z to experience music in a way that was inclusive, engaging, and fun. Simply put— when young folks thought of music drops and summer vibes, we wanted them to think of Coca-Cola.
This project allowed me to stretch my creative muscles through both web design and video editing. And through this project, I experienced one of the proudest moments of my career— when folks scanned the QR code on their Coke can during the campaign, they were prompted to watch a video I created.
Explore the full case study to learn more about the campaign and see the video in full.
Kendall Jackson — Art Director Charline Leger— Designer Leonardo Ferro — Creative Director Gillian Johnson — UX Designer
Coca-Cola and red are a quintessential pair, but we had to find a way to push beyond the expected to reach Gen Z. Through the use of electric gradients, wavy patterns, and generous white space, Coca-Cola Red came alive.
