New York-Prebyterian
hospital

UI Design
Overview
New York-Presbyterian Hospital System (NYP) is a network of hospitals and medical facilities based in New York City. In addition to its own locations, NYP is affiliated with Weill Cornell Medicine and Columbia University. Needless to say, a redesign of this size was a large undertaking.

The biggest—and most exciting—challenge in building this new digital home was finding a visual system that unified every facility, specialty, doctor, and patient under the NYP umbrella.

Kendall Jackson — UI Designer
Dan Rader— Creative Director
Paul Best, Nicole De Venoge— UX Designers

View Live Site
Visit Live Site

Design Exploration

Through workshops, interviews, surveys, audits, and market research, we were able to gain a wealth of knowledge about what NYP means to the people who use its facilities. We used this to explore a number of visual directions— from an NYP that feels determined and pioneering, to one that feels passionate and hopeful.

The Initial Product
NYP is a unique project because it was one I wasn't able to see through to launch. Fortunately, the initial art direction we conceptualized survived almost a year of client revisions, design tweaks, and structural adjustments.

The key to a successful NYP website is ease of use and clarity. We wanted to make sure that users would be able to find exactly what they needed right from the homepage. And this sometimes meant that complex design ideas had to come secondary to smart UX decisions.

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