Kendall Jackson — UI Designer
Dan Rader— Creative Director
Paul Best, Nicole De Venoge— UX Designers
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Through workshops, interviews, surveys, audits, and market research, we were able to gain a wealth of knowledge about what NYP means to the people who use its facilities. We used this to explore a number of visual directions— from an NYP that feels determined and pioneering, to one that feels passionate and hopeful.
The key to a successful NYP website is ease of use and clarity. We wanted to make sure that users would be able to find exactly what they needed right from the homepage. And this sometimes meant that complex design ideas had to come secondary to smart UX decisions.