This project just made sense. I share my name with a widely-known vineyard and I’m an ever curious wine drinker.
Since gaining an interest in wine, I’ve wished for a way to try new varieties that didn’t require deep dives into Google or marathons at the liquor store. My rebrand of Kendall Jackson wine attempts to remedy this by spelling things out in black and white.
The strength of the new Kendall Jackson lies in the label. After some mildly extensive and majorly ironic research, I wrote a series of labels intended the streamline the search for the perfect bottle of wine.
The Brand Application
The App Idea
In thinking about how to expand the new Kendall Jackson brand into the digital space, I designed screens for an app to help users find the perfect wine before stepping foot in the liquor store. More on this soon.
